Why have a website?
Does your small business need a website if it already has Instagram?
Decide whether a website solves a real business problem, what your first version needs, and how it can work alongside your social pages.
Read article4 min read
AITES JOURNAL
Ideas for a better digital presence
Practical notes on websites, video content, and making the right creative decisions.
WordPress explained
What is WordPress? A practical guide for business owners
Understand hosting, themes and plugins, the difference between WordPress.org and WordPress.com, and the questions to ask before choosing a WordPress site.
Read article3 min read
Website essentials
Before your website goes live: a business owner’s checklist
A plain-language checklist for ownership, content, mobile use, enquiry forms, backups and search visibility before you accept your new website.
Read article4 min read
Business needs & planning
How to write a website brief around your business needs
Turn a broad idea into a clear website or system brief with customer tasks, priorities, example workflows and testable acceptance criteria.
Read article4 min read
Video content for business
What makes business video content useful, not just polished?
Plan videos around customer questions, build a clear script and review editing quality with a practical brief—without chasing promises of follower growth.
Read article4 min read
Official Instagram updates
Instagram algorithms: official updates from 2024 to 2026
A dated guide to selected official Instagram announcements, recommendation controls and creator tools, with practical implications and clear limits.
Read article4 min read